Frequently Asked Questions

ACIAS is an emotional intelligence engine. It transforms raw customer feedback (like reviews, surveys, or comments) into structured insights about:

• How customers feel
• Where the experience broke (or shined)
• What pain or delight points emerged
• Which emotional persona it reflects
• Whether there are churn or compliance risks

You send feedback. ACIAS sends structured emotion-aware data—instantly.

Most tools tell you positive, negative, or neutral.
ACIAS tells you:

• Bliss? Frustration? Kindness?
• Where in the journey the emotion happened
• What actually caused it (e.g. “Delivery – Intensity 9”)
• Which customer persona it's coming from
• Whether there’s churn or risk involved

It’s emotion-first, not keyword-first.

Just a customer review (or comment, or NPS response).

You send that to ACIAS via our API - and we return a full breakdown in structured JSON.

ACIAS can analyse:

• Product reviews
• Customer complaints
• NPS, CSAT, or survey responses
• Live chat or support transcripts
• Social comments and UGC

As long as it contains real customer expression—it works.

A single review returns a full diagnostic, including:

• Emotional scores (Bliss, Ease, Kindness, etc.)
• Journey mapping (e.g. “Engagement – Problematic”)
• Pain and plus points (scored by intensity)
• Compliance indicators (if relevant)
• Persona classification (who the review emotionally represents)

They’re not demographics or segments. They’re emotional archetypes based on how people feel, act, and react.

Example: “The Ethical Cart Curator” (eco-focused, values-driven shopper). Each persona helps you understand who’s feeling what - and why it matters.

We don’t collect any personal data. We analyse the text you send us - nothing else.

We use Google Analytics on our website, purely for performance tracking. You can opt out here.

CX and Product teams who want signal, not spreadsheets

Agencies who want fast insight without manual review

DTC brands and eCommerce leaders

SaaS platforms and marketplace builders

Anyone who wants to emotionally decode their customers in real time

We offer 1:1 booked demos only for qualified clients.

There’s no open sandbox or free trial - but once you see it live, the value is immediate.

Prioritise what matters most emotionally

Catch churn risk before it’s visible in metrics

Boost loyalty by amplifying what creates bliss

Diagnose drop-off moments by journey stage

Personalise CX based on real emotional patterns

ACIAS doesn’t just tell you what’s happening. It tells you who it’s happening to - and why it matters.